Sunday, August 05, 2007
Fake Steve Jobs’ identity revealed
Since August 2006, a guy has been writing a blog, posing as the secret diary of Apple CEO Steve Jobs. Written in a satyrical style, Fake Steve enjoys ranting about the US tech industry. Walt Mossberg is “Goatberg” and the free-software advocates are dubbed the “Freetards”.
For many months, the blogosphere -Valleywag in particular- has tried to uncover the person behind Fake Steve Jobs, in vain. But today, someone finally struck gold. Brad Stone, journalist at the New York Times revealed that Fake Steve Jobs is in fact Daniel Lyons, a senior editor at Forbes magazine.
David Lyons posted on the FSJ blog today, admitting to being busted.
Chosen piece:
One bright side is that at least I was busted by the Times and not Valleywag. I really, really enjoyed seeing those guys keep guessing wrong. For six months Dr. Evil and Mr. Bigglesworth put their big brains together and couldn’t come up with the answer. Guy from the Times did it in a week. So much for the trope about smarty-pants bloggers disrupting old media. Brilliant. My only regret is that we didn’t get a chance to see Bigglesworth take a few more swings and misses.
I knew it all along ;-)
