Monday, October 15, 2007
Great day today.
After 2 months at DoubleClick Performics, I passed the Google AdWords Professional Exam, also known as the GAP test. I had to wait today to take it, because Google updated it just now. Had I passed it before today, I would have had to take it again after October 15th.
Anyway, I’m happy to say I got it, with 81%. In order to pass, one needs to get 75% correct answers and over to multiple choice questions, under 1 hour and 30 minutes. The user interface for the test is very well done. A timer shows how much time is left. The examinee can skip questions, and tick them off for review. The best strategy is to answer rapidly, and then come back to the questions you marked for review and try to answer them with the time that’s left.
If you’re thinking of taking the test soon, make sure you go through the Google AdWords Learning Center.
Sunday, August 05, 2007
Since August 2006, a guy has been writing a blog, posing as the secret diary of Apple CEO Steve Jobs. Written in a satyrical style, Fake Steve enjoys ranting about the US tech industry. Walt Mossberg is “Goatberg” and the free-software advocates are dubbed the “Freetards”.
For many months, the blogosphere -Valleywag in particular- has tried to uncover the person behind Fake Steve Jobs, in vain. But today, someone finally struck gold. Brad Stone, journalist at the New York Times revealed that Fake Steve Jobs is in fact Daniel Lyons, a senior editor at Forbes magazine.
David Lyons posted on the FSJ blog today, admitting to being busted.
Chosen piece:
One bright side is that at least I was busted by the Times and not Valleywag. I really, really enjoyed seeing those guys keep guessing wrong. For six months Dr. Evil and Mr. Bigglesworth put their big brains together and couldn’t come up with the answer. Guy from the Times did it in a week. So much for the trope about smarty-pants bloggers disrupting old media. Brilliant. My only regret is that we didn’t get a chance to see Bigglesworth take a few more swings and misses.
I knew it all along ;-)
